About Us


Danielle (Nelly) Beckham is a single mother, business woman, and celebrity fashion designer. Nelly (owner) Sheabella Collection hails from St.Louis, Mo were she is known for her stylish yet edgy customized designer dresses. With a keen eye for fashion, she has been designing and sewing since age 15. Her unique, creative, and innovative design concepts have enabled Nelly to grow and expand from the St.Louis Market now to Atlanta. Nelly has designed dresses for women including celebrities across the country. With expanding to the Atlanta market, she plans to incessantly grow the Sheabella Collection brand. To name a few NellyB has designed for celebrities Draya Michelle, K.Michelle, Tianna Taylor, Traci Steele Fashion Show which appeared on Love & Hip Hop Atlanta. At Sheabella Collection, our slogan is Custom Apparel for Sexy Women With Class. (Can Custom Design a Dress Any Way You Want it)